Holiday Wine Cellar

Business Snapshot
Family-owned and operated since its conception in 1965 - specializing in import & domestic wines, craft beers, and spirits from around the world. Since 2009, we have made our extensive selection of fine wines, craft beers, and exceptional spirits available online. Customers receive the same white-glove service, selection, & tradition whether visiting our landmark store in-person or from the comfort of a computer, tablet, or phone.
Contact Information
Holiday Wine Cellar
(760) 745-1200
302 W Mission Ave
Social Channels
Holiday Wine Cellar
Business Member Overview

When Fred Einer was breaking ground during the construction of Holiday Wine Cellar in the early 1960’s, Escondido locals must have been curious. After all, Fred dug a huge hole in the ground at the intersection of Mission Avenue and Escondido Boulevard, just off old Highway 395, what is now Centre City Parkway. Hardly anybody builds basements in California, but crafty Fred knew he was building something one-of-a-kind: the only below ground retail wine cellar in North County San Diego.

Today, over 50 years later, Holiday Wine Cellar is still proudly a family owned and operated business.  There have been a few minor adjustments to the store since opening day, such as a self serve wine bar in the authentic wine cellar, removal of the chicken and the addition of the dedicated beer cave. The commitment to high quality customer service has remained untouched by the hands of time, thanks to the help of highly knowledgeable and passionate employees. In 2009, HWC took it one step further and launched the online storefront  Customers may now receive the same white-glove service whether they are visiting Holiday Wine Cellar’s brick-and-mortar, in Escondido, CA, or from the comfort of their computer.